Driving business growth with simplicity.

We use the power of simplicity to:

→  Increase sales and loyalty
→  Reduce production costs
→  Optimize brand recognition

→  Optimize marketing efforts
→  Seduce your customer
→  Make your customer’s life easier

Get
simple

55

%

of consumers are 
willing
 to pay a premium
for
 simpler experiences.

64

%

of consumers are more
likely to recommend
a simple brand.

830

%

stock portfolio growth
(of top simplest brands) over
the span of nine years.

Simplicity drives growth by being truer, clearer and more useful.

Competitive
Advantages

Truth

When your brand is truthful, it’s easier to connect with your clients and employees.

Clarity

When simplicity defines your message, it’s easier to understand and to buy.

Utility

When brands embrace simplicity, it convey intuitive ideas fit for their purpose.

3 primary areas to help our clients grow:

Expertise

Marketing

Growth Strategy
Customer Opportunity
Market Opportunity
Segmentation
Value Proposition
Messaging
Digital Marketing
Concept Development

Branding

Brand Positioning
Brand Architecture
Brand Purpose and Vision
Brand Guidelines
Brand Personality
Brand Attributes
Identity and Expression
Names and Taglines

Design

Logos and Visual Systems
Interaction Design
Information Design
Communication Design
Regulatory Reporting
Events and Environments
Ad Campaigns
Website Design

3 simple steps:

Process

1. Analysis

Brand analysis and market research reduce risk and define the right course.

2. Strategy

Transforming the analysis results into truthful and meaningful ideas.

3. Creation

By understanding what makes people tick, we know how to make them act.

Result?

A brand that is Simple. Meaningful. Powerful.

Get simple

Resources

Why simplicity sells.
Reveal true purpose.
Sales and loyalty.

Our Truth & Simplicity™ solutions cut through the clutter to find the essentials. We then translate them into an effective and simple brand that conveys messages with clarity and impact.

Branding

Marketing

Creative

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